I have researched, developed, and ghostwritten hundreds of both personal and marketing-focused articles, highlighting a variety of outdoor, garden, home, food, and education topics.
Brochure Copy Portofolio
While at the Alzheimer's Foundation of America, a corporate sponsor requested a brochure to help caregivers avoid burnout and find the resources they need.
Social Media Portfolio
Explore my social media copywriting used in various campaigns managed by Halstead Media Group in 2024.
5 Things I Learned the Hard Way From Moving So Many Times
My husband and I have moved four times in the past decade. On two occasions it was by choice – we wanted more space, a better neighborhood, a washer-dryer in the apartment. The other two moves were the result of terrible luck. There was the terrifying mold in the ceiling, a broken hot-water heater that nearly blew up the house or a crazy landlord who was a fan of 2 a.m. construction projects.
Full Website Copy: Carson Outdoor Living
Acted as copywriter to create Storybranded and SEO-optimized content for a landscape design company.
Solar Panel Costs In North Carolina: Are Solar Panels Worth It?
The average cost of solar panels in North Carolina is $12,400 for a standard 7-kW system, or between $5,300 and $17,700 for a range of designs. Keep in mind that these numbers factor in the various discounts from federal and state tax credits and rebates. North Carolina solar panels cost less than the national average of $16,000 and pay themselves off in about 12 years, making solar a popular choice in the Tar Heel State.
My (unexpectedly) feminist pilgrimage: Walking the Camino de Santiago and the freedom I found
In early 2017, I scuffled through the hallways of the building where I worked. My hands pooled with sweat and my stomach flipped. It was time — after many months of intricate planning — to quit. In addition to giving notice to my manager, I was required to report my departure to the big boss.
9 Beneficial Bugs To Have In Your Yard And Garden
We all long to keep our newly planted zinnias and blossoming zucchini plants safe from garden pests, but reaching for pesticides is not always the answer. Beneficial bugs in your backyard keep your yard thriving. They distribute pollen, eat detrimental pests and even offer dinner to bats, birds and other small creatures. How can you tell who is a good bug and who is eyeing y...
9 Garden Styles to Inspire Your Outdoor Sanctuary
Designing a landscape from the ground up can be as intimidating as a blank canvas or writing doc. Like all art forms—and gardening is indeed an art form—style gives us structure, balance, and a guide for bending traditional forms to match our unique vision. If you take a look through the most popular garden styles used both in the past and today, you can hone in on how to transform a broad idea into a concrete plan.
Passive House Design and the Future of Eco-Conscious Architecture
Just over 30 years ago, the Germany-based organization Passive House Institute (PHI), set the standard for a new green home movement. Passive house design combines five key principles for controlling home heating, cooling, and humidity without the energy-dependent devices we flip on with a switch.
How to Incorporate the Charm of Shabby Chic Decor Into Your Modern Home
With its soft white linens, delicate florals, and hints of ornate glamor, shabby chic decor is enough to make you want to cozy up with a cup of tea and a good book.
Switching Careers from Marketing: Do You Need an MBA?
Meet with our advisor and take advantage of their experience and education to find the best graduate program for you.
We’ve helped suggest 12 programs this month
Universities worldwide are seeing a rapid uptick in MBA applications. During the COVID-19 pandemic, countless professionals decided it was time for a new career, or at least an upgrade.
Kitchen Prices: How Much Does It Cost to Build a Kitchen?
Custom kitchen installation can cost anywhere from $5,000 to $125,000, depending on the type of kitchen and your existing setup
Whether you're flipping pancakes, stirring up a stew, or firing up the air fryer, the kitchen is the heart of the home. The average cost to build a fitted kitchen is $65,000, but we're talking about anything from a wet bar to a fully-equipped kitchen for the avid home chef.
The Pros and Cons of Brownstone Living
Going back nearly 200 years, this unmistakable home style is the envy of many city dwellers
There's a reason why most fictional NYC television characters live in a charming brownstone on a tree-lined street. Brownstone townhouses often come to mind when we think of ideal NYC, Philly, or Boston living.
How to Arrange Houseplants With Your Home's Natural Light
Before placing your new potted plant just anywhere in the house, consider your home's natural sunlight and where it will thrive year-round
Even if you think you’ll never have a green thumb, giving your plants the proper amount of sunlight is half the battle when keeping your plant family happy and healthy.
For Events, Small Is the New Big
Events may be more intimate these days, but these club chefs are enhancing member engagement in a time of social distance.
After nearly a year without packed dance floors or ballrooms, chefs are left to look back on how quickly and dramatically the nature of the events side of the club business has changed.